Sorrel Hidding

Sorrel Hidding is a highly accomplished global strategist, integrated marketing expert, and business development executive with diverse industry experience, including publishing, non-profit organizations, healthcare, corporate, and academic institutions. She has a strong track record of building brands, integrating sales, and professionalizing teams and departments. Sorrel's expertise lies in creating smart go-to-market strategies, branding and international marketing, B2B digital marketing and sales strategies, driving operational excellence, international new market development, market research and intelligence, and cross-functional team leadership. She holds a Masterclass cycle in Leadership and Management for Executives, a Professional Diploma in Digital Marketing, and a BA in Communication Science & Psychology, Marketing & New Media, and Clinical Psychology. Sorrel has held several senior positions, including Head of Marketing at IBFD, Sales & Global Marketing Manager at Bentham Science Publishers, and Marketing Manager at Elsevier Science. Sorrel uses a data-driven, integrated approach to optimize processes, tools, and channels to drive businesses forward.