The Hebrew University of Jerusalem 

HEC Paris

The Hebrew University of Jerusalem

Chief Marketing Officer (CMO), in Residence at Joy Ventures u2022 Co-founder, G-CMO u2022 Cancer Survivor

Witchy

Worklik

Advisor to the CEO

Rimon

Advisor to the CMO

G-CMO is an exclusive, invite-only community for Israel’s top CMOs from global companies, who are highly tech-savvy, data-oriented and result-driven.
Our success, fuelled by a dynamic, innovative problem-solving approach, and inspirational educational events, continues to raise the bar for marketers and CMOs worldwide.

G-CMO

Co-Founder 

Career Break

Professional development

Eden Gallery

Fractional CMO

The College of Management Academic Studies

Senior Lecturer

at Joy Ventures , as a CMO in Residence- I cast a High-Level Strategy and Provide strategic marketing leadership and help deliver a core strategy that guides all of the functions of the team. 
I work closely with portfolio company management teams to influence and drive change to ultimately increase the value of portfolio companies.
I take a leadership role in the selection and implementation GTM strategies for our portfolio companies.

Joy Ventures was founded in 2017 to invest not just capital, but passion, domain expertise and experience into companies developing science-backed consumer products for wellbeing. We seek out and partner with entrepreneurs who are putting their talents to work on creating technologies that help people experience moments of everyday joy and companies that make a difference.

Joy Ventures

CMO in Residence

Senior Lecturer MBA

Develop strategy that better ties brand building activities to grow value for the business, revenue generation, and apply value added services model . 
Demonstrate how the brand differentiates and drives growth with clients to help win new business 
Apply revenue insights, perspective on digitization challenges, and proprietary data on performance with purpose to build business cases and thought leadership.

Taboola

Global Head of Brand Strategy

-Executive team member leading Marketing and Product Marketing initiatives.
-Manage the international Marketing team. Drive brand message, lift, and story.
-Leading Growth initiatives

Outbrain (www.outbrain.com) is the world's most trusted discovery platform. 
Outbrain recommends what to read and watch next across a network of hundreds of the most premium publisher sites around the world, including CNN, Fox News, ESPN and TIME Inc. Outbrain serves more than 300 billion recommendations per month, reaching a global audience of over 1 billion people

Outbrain

VP Marketing  at OUTBRAIN

Leading the agency to win new business, creating ideas that can cross barriers of culture and languish, re shaping brands, and moreover, becoming real partner for clients by understanding their business, consumers and the culture around them. 
Creating brand strategies that can work cross platform, and re shape the way brands use digital tool to create and engage their stories.

TBWA \ YEHOSHUA

VP Strategy 

Prêt A Paquet - Trend-setting compartmentalised lunch boxes ( a part of LifeStory)



Creating and Implementing Marketing strategy-  Amazon, Target, Container Store and all around Europe

Prêt A Paquet- https://lifestory-global.com/collections/pret-a-paquet

Vice President Marketing

Lead Innovation, Branding and new business efforts for local and global companies and brands ranging from HiTech, Health care & vitamins,  Manpower Israel and Cellcom.

Co-Founding JobsMiner - the first search engine providing job seekers  access to all job opportunities that appear on social networking platforms, in one place

S.M Sophisticated Mind - Branding and Strategy

S.M. Sophisticated Mind - Owner 

Regional Role- Led innovation and strategy projects for Unilliver beauty category 
Rounded out my branding experience to lead marketing initiatives in the hair care and beauty care divisions.

Strategic Planning Manager

I helped create and launch brands and services to the market for companies such as Kimberly Clark, Tnuva, Yoplait and many more.

Sophie Melnik-Amitay