Sophie Loras

Sophie Loras is a multi-skilled content strategist, communication and change specialist, known for her global leadership and team management abilities.

With a deep passion for process optimization, version control, single sources of truth, and efficient work flows, Sophie excels in collaborating with talented individuals to address intricate problems and innovate on delivery methods for superior outcomes in business and customer satisfaction.

Her educational background includes a Distinction in Digital Marketing Leadership from Google & Squared Online, a Graduate Diploma in Journalism from RMIT University, a Bachelor of Arts with a double major in Art History and English from the University of Melbourne, and a Certificate in Chinese Language from Nanjing University.

Throughout her career, Sophie Loras has held various key positions in renowned organizations such as ANZ, where she served as a Change and Communication Manager and formerly as a Content Journey Expert. Prior to her tenure at ANZ, she was positioned as the Head of Content Planning and Lead Digital Copywriter at HSBC. Sophie's expertise also extends to editorial roles where she worked as the Asia Editor for ClickZ.com, managing editor at Australia China Connections, editor at Urbanatomy Media, and editorial assistant at the Financial Review Group.

With a diverse professional journey encompassing roles in communication, content strategy, and editorial capacities, Sophie Loras brings a wealth of experience and a collaborative spirit to every project she undertakes.