Sophie Howe

Sophie Howe is the CEO and co-founder of Xesto, an innovative tech startup that has developed a 3D foot scanning app for accurate shoe sizing.12 The app uses a smartphone's FaceID camera to create a 3D image of a person's foot, helping users find the best-fitting shoes when shopping online.1

Sophie's background includes:

1. Education in finance and economics1
2. Experience in the startup world, which she entered after university1
3. Self-taught expertise in technology and AI through extensive research and self-guided learning1

Under Sophie's leadership, Xesto has achieved several milestones:

• Over 10,000 people have used the Xesto app1
• The company has formed partnerships with major shoe manufacturers1
• Xesto's technology is accurate to within 1.5 mm for foot measurements1

Sophie is known for her perseverance and adaptability in the face of challenges. She emphasizes the importance of celebrating small wins and maintaining a healthy work-life balance to avoid burnout.1 Her goal is to grow Xesto into a sustainable and profitable business while continuing to innovate in the e-commerce and spatial computing sectors.13