Sophie Hook

Sophie Hook is a marketing professional with extensive experience in global product marketing and communications, particularly in the field of executive education. She currently works at INSEAD Executive Education, where she has held several roles over the past decade.1

Career at INSEAD Executive Education

Sophie's career at INSEAD Executive Education has progressed as follows:

• Associate Director, Product Marketing Online Programmes (September 2023 - Present)
• Senior Product Marketing Manager, Online Programmes (April 2022 - September 2023)
• Product Marketing Manager (October 2011 - March 2022)

In her current role, Sophie is responsible for supporting the global online programmes portfolio management. Her duties include:

• Developing and implementing global marketing strategies for Executive Education Online Programmes
• Innovating across the product offering and developing long-form online certificates
• Meeting revenue targets and building brand awareness for Executive Education Online programmes
• Managing teams and fostering cross-functional relationships with various stakeholders

Previous Experience

Before joining INSEAD, Sophie's career included roles in:

• Travel and tourism marketing at The Mail on Sunday and other publications
• Marketing for TUI Travel PLC, working with brands like Austravel and Thomson

Education and Professional Development

Sophie has a strong educational background and continues to pursue professional development:

• Bachelor of Arts in French, Italian, and European Studies from the University of Bath
• Completed various professional courses, including Digital Marketing and Copywriting Masterclasses from the Chartered Institute of Marketing
• Participated in leadership programs such as "Maximising Leadership Potential" at the Centre for Creative Leadership and "Negotiation Dynamics" at INSEAD

Sophie Hook's career demonstrates a progression in marketing roles, with a particular focus on executive education and online learning programmes in recent years.1