Sophie Geelen

Sophie Geelen is a dedicated professional with a strong focus on understanding customer needs and behavior, and translating insights into effective solutions. She helps organizations in various sectors, including corporates, governments, and start-ups, recognize the importance of customer understanding and guides them through implementing transformative changes.

Sophie's expertise lies in customer experience, customer and user research methodologies like interview research, observations, usability research, journey mapping, co-creation sessions, and prototype testing. She is also skilled in quantitative research, customer service training programs, CX events, workshops, and project management, as well as interim CX implementation.

Her educational background includes a Master's in Marketing from VU University, Amsterdam, with a GPA of 8.3, cum laude, and studies in Business Administration, Entrepreneurship, and Business Management. Sophie's academic achievements reflect her dedication and commitment to excellence.

Within various organizations, Sophie has held critical roles such as Partner and CX consultant at Cnote, Co-Founder at 5hellos, Customer Discovery trainer and start-up mentor at Startup in Residence Amsterdam, and Start-up coach and trainer at Collider. Her experience also includes roles as a Co-Founder at JOYST, Project Manager Digital Experience at adidas, Manager Training at adidas, and Researcher at Mediawijzer.net, among others.

Sophie's diverse background encompasses roles spanning customer experience consultancy, project management, training, and research, illustrating her versatile skill set and adaptability in different professional environments. Her past experiences also include positions at esteemed organizations like Adagio Amsterdam and ABN AMRO Bank N.V.

Visit www.cnote.nl for further insights into Sophie Geelen's work or reach out to her at sophie@cnote.nl for collaboration opportunities.