Sophie Brendel

Sophie Brendel is a seasoned professional with a diverse background in senior roles within prestigious media and news organizations like the BBC, Thomson Reuters, and currently the V&A, the world-renowned museum of art, design, and performance.

At the V&A, Sophie leads the Audiences division, overseeing brand management, marketing, communications, CRM/data, and front of house/visitor experience teams. She plays a pivotal role in representing the audience's voice, building the global brand of V&A, and enhancing visitor engagement across multiple V&A sites globally.

Sophie excels in developing comprehensive marketing strategies, managing global brands, executing high-impact campaigns, and driving digital, social media, and audience engagement initiatives. Her notable accomplishments include spearheading the launches of various V&A projects and achieving record visitor numbers during her tenure.

Beyond her current role, Sophie is also an Advisory Board Member at the Woolwich Contemporary Print Fair. Prior to V&A, she held key communications positions at the BBC, overseeing PR and communications for digital, technology, innovation initiatives, and education projects like BBC micro.

Sophie Brendel holds a Master's degree with 1st Class Honors in English Literature from The University of Edinburgh, underlining her strong academic foundation and expertise in communication and marketing.