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Sophie Brendel
Director of Audiences, V&A at Victoria and Albert Museum
Sophie Brendel is a prominent cultural and media professional currently serving as the Director of Audiences, Commercial and Digital at the Victoria and Albert Museum (V&A). She joined the museum in late 2016, initially as Director of Marketing and Communications, and has since expanded her role to oversee multiple critical aspects of the museum's operations.134
Professional Responsibilities: Sophie leads a comprehensive team that includes:
- Marketing
- Communications
- Digital strategy
- Front of House operations
- Retail
- Catering
- eCommerce
- Brand Licensing
Her leadership spans the entire V&A museum network, which includes:
- V&A in South Kensington
- Young V&A
- V&A East
- V&A Dundee
- V&A Gallery in Shenzhen, China1
Career Background: Before joining the V&A, Sophie worked in senior roles at prominent media organizations including the BBC and Thomson Reuters in both the United Kingdom and the United States.1 She is recognized for her exceptional skills in PR and media relations, with a noted "intuitive feel for the media and a genuine love of what makes a good story".2
Professional Focus: Her primary mission is building the V&A's reach, brand, and commercial income while consistently placing the visitor experience at the heart of the museum's strategy.356
