San Jose State University

Sr Associate Product Marketer at AAA NCNU

I spearhead initiatives to get AIESEC alumni engaged with AIESEC Life (AIESEC U.S,'s alum org) by signing up for a paid membership, donating to our org, helping current AIESEC Local Committees, and supporting AIESEC's mission: peace and the full development of mankind's potential, by developing the leaders of tomorrow.

AIESEC Life

Membership Programs & Services (Volunteer)

AAA Northern California, Nevada & Utah

Sr Associate Brand Marketing Manager

I was part of the lean and mean team that launched AAA Identity Champion in the middle of the pandemic and continues to grow our offering and Member base (320,000+ Members in under a year!). 

Launch activities:
- conducting industry and positioning research
- naming features
- building out and iterating on website MVP
- writing launch, migration, and transactional email comms
- contributing to product look, feel, and copy

Ongoing activities:
- Strategy, implementation, measurement and finetuning/iteration of email marketing: lifecycle emails, promotional emails, newsletters, surveys, etc
- Launch and day-to-day strategy/operations of Identity Champion's blog
- Sales enablement: assets, scripts, training materials, presentations, swag
- Collaborating on cross-sell opportunities with other teams at A3Ventures and AAA
- Continuing to finetune positioning, messaging, and segmentation in all areas of the product, website, marketing email, newsletters, etc

A3Ventures

Product Marketing Lead at AAA Identity Champion (A3Ventures product)

I was moved from House Manager to cover a colleague's maternity leave at A3 Ventures sister company Gig Car Share. 

In this role, I primarily managed crisis communications - website, email, social, etc - as the COVID-19 pandemic lockdown disrupted our operations and shook the public's trust in shared mobility solutions. We had to move quickly to develop communications that reassured our Members that we were taking all possible safety and security measures to help them stay safe and make sure that they still had access to safe, reliable transportation. 

As the lockdown came down in full effect, I also brainstormed and collaborated on different initiatives to support our community such as free rides for nonprofits,  free credits for Members, and ideas for COVID-19 safe outings.

Content Marketing Manager at Gig Car Share (A3Ventures product)

Spearheaded and implemented nurture email nurture and offer campaigns, gated content, and CRM management, all with a focus on tracking, reporting, and improving conversion rates at all levels of the funnel.

Ideated and carried out new lead generation initiatives such as graphical CTAs and special offer pop-up forms.

Grew AAA House Manager’s Instagram account: writing content calendars, researching new tools and trends to increase and engage our following, creating images for posts in Adobe Illustrator, and Stories in various mobile apps. 

Supported development and iteration of blog strategy, brainstorming topics, and developed content for the House Manager blog.

Achievements:
- Boosted email marketing performance 3X
- Developed content that brought in 40% of new leads and increased conversion rates 20% for existing leads

Lifecycle Marketing Manager at House Manager (A3Ventures product)

Led the strategy and implementation of Airbnb for Work’s content initiatives—case studies and blog posts—and collaborated with channel owners to share content at appropriate customer touchpoints.

Airbnb

Content Marketing Manager, Airbnb for Work

I help tech companies and nonprofits 1.) reach and engage their target audience, 2.) build scalable marketing processes, and 3.) build communities around their products in service of their high-level growth goals.

Current clients include an early-stage B2C tech startup and a nonprofit in the natural food + bev space. 

Specialties include: lead/demand generation, content/inbound marketing, marketing strategy, copywriting, social media marketing, blogging, email marketing, SEO, community building, and event production and promotion.

You can reach me at annesophie (dot) bousset (at) gmail.com.

Freelance

Marketing Consultant

AnnieCannons trains survivors of human trafficking to become software developers.  We receive referrals of bright, driven life hackers from shelters. After selecting recruits based on demonstrated logical aptitude, we train them to code using a trauma-informed, product-based curriculum designed to mitigate the forces that marginalized them.  They are uniquely suited to programming work, so we have also established an Impact Agency where we source and manage freelance work for them. In addition to providing an efficient means for them to monetize their skills, the agency generates revenue that can more than cover our operating costs in about 4 years.

I was in charge of all marketing and business development for AnnieCannons, plus some project management. In my time there, I helped establish marketing and business development processes, explored new lead generation techniques, and started building a community around the nonprofit's mission.

AnnieCannons

Director of Marketing

RocketSpace is a global ecosystem of people and ideas that provides the necessary velocity — both speed and direction — to the world's top innovators. We have offices in San Francisco, London, Shenzhen, and new ones opening in Canada and Australia.

I was promoted 4 times in 4 years and came to own events and mentorship programs in San Francisco plus all marketing for RocketSpace's campuses worldwide. This included inbound marketing, lead generation, SEO, SEM, blog strategy and execution, content offers, email campaigns, social media, and event production and marketing... all with a view to establish RocketSpace as the ultimate ecosystem for tech startups to grow and scale.

Well versed in marketing automation, I helped implement RocketSpace's marketing technology stack. My responsibilities also included running our monthly startup events, promoting our campus partners, client communications, and supporting various one-off communication campaigns and campus initiatives as they arose. Agile and a quick learner, I adapted quickly to changing needs to focus my efforts where I could drive the most impact.

Achievements include building RocketSpace's inbound marketing strategy and assets from scratch and reaching top five search engine rankings for keywords (top first and second spot for out most relevant and highest volume keywords). I also increased leads by more than 200%, monthly website visitors by 43%, inbound marketing traffic by approximately 218%, and blog subscribers by 400% in less than 1 year. 

On the events side, I started our highly rated events and mentorship programs from scratch. In parallel with the marketing activities outlined above, I grew our programs to a roster of 5-6 monthly events (CEO roundtables, workshops, and speaker series featuring speakers such as Nir Eyal or VCs) designed to help tech startups grow. These events were routinely rated 4/5 by our resident founders and their teams.

RocketSpace

Marketing Manager

I managed our members-only startup workshops and Speaker Series talks (larger events open to the public). This involved finding and interviewing potential speakers, choosing topics that will be of most interest and help to our tech startup audience, and scheduling and promoting programming via email, social media, partnerships, and online listings. I ran one ~90-person event and five to six smaller workshops each month.

I also developed and implemented content marketing campaigns, inbound lead campaigns,
and social media strategy (both push and pull techniques on Facebook, Twitter,
LinkedIn, Instagram, and coworking websites). In addition, I managed communications to our startup members (automated emails, one-off communications, and specialized campaigns).

Lastly, I proactively tracked data through Google Analytics and HubSpot, and developed new
ideas for blog posts and marketing campaigns.

Senior Marketing Associate

I ran our blog and social media. This included managing the editorial calendar, writing content, and working with guest writers. I also implemented, tracked, and adjusted our social media promotion strategy.

Front of House + Marketing Analyst

Used LinkedIn, Meetups, and x­ray searches to fill software and hardware engineer roles
on Tesla’s self­driving car project

Tesla Motors

Technical Recruiter

First full-time hire at the brand new engineering arm of executive search firm founded by members of the PayPal Mafia.

Worked closely with tech startups Affirm, Quid and Symphony (formerly SneakPeeq) to scale their engineering teams.

Sourced mid- to senior-level engineers (QA, front-end, back-end, DevOps) and data scientists, and explored innovative sourcing methods to find the best engineering talent out there.

KA Search Partners Inc

Sourcer

I sourced Technical Support Engineers, Technical Team Leads, and Sr. Network Engineers to work onsite with high-profile IT companies all over the world.

My focus was on creating a great candidate experience, and discovering the best and most creative sourcing techniques out there to find great technicians and team leads even in tough places like Beijing and Sao Paolo.

I also took initiative working on a stealth startup project, developing and implementing our corporate social media strategy, and tracking my sourcing metrics to aid management.

Astreya Partners

International IT Recruiting Coordinator and Sourcer

This is where I fell in love with recruiting. I was originally hired to work on social media/PR and the SaaS startup's US launch, but I stumbled into recruiting and have never looked back!

Recruiting:
Researched and identified the most promising websites to post recruitment ads.
Determined which universities to recruit engineers and programmers from and attended recruiting events to attract engineering talent.
Screened applicants and organized interviews (managed schedule, reserved conference rooms, etc.)

Marketing and Misc.:
Managed social media profiles (Facebook, Twitter, LinkedIn) and brainstormed creative ways of building company profile (social media campaigns, created videos using Camtasia video editing software.)
Organized a 150-person mini-conference about collaboration between startups and large companies in Paris.
Planned Contract Live's US launch trip to the San Francisco Bay Area and coordinated attendance at the 2012 "Launch Conference" in San Francisco (www.launch.co)

WitchBird Contract Live

Communications, E-Marketing & Recruiting Coordinator

At TrintMe, I was in charge of all aspects of our PR/comm/social media presence. I increased the number of TrintMe application users by leveraging social media such as Facebook and Twitter for promotion purposes, wrote a blog about love and relationships, and networked with other relationship bloggers to increase site traffic.

TrintMe

Communications and Content Marketing

I was in charge of creating a new department to help our local committee improve the experience of international interns we were receiving and others we were sending abroad.

This included determining how to measure interns' quality of experience, identifying current problems and coming up with strategies to turn them into positives, and keeping track of goals and timelines. 

I recruited, led and motivated a team of 7 to help me in this endeavor.

AIESEC San Jose

VP Exchange Quality

I was the sole intern supporting CSOFT's US sales office. I took care of a variety of tasks such as generating leads, updating the CRM, reviewing marketing materials in French, and working with smaller accounts.

Also aided the Marketing-Communications department with a blogging social media program by writing for the blog and commenting on other localization bloggers' posts.

CSOFT International

Localization Sales Assistant (Internship)

I was the international trainee in charge of PR/Comm as well as supporting the 3 community service internship programs organized by AIESEC US and AIESEC Bahrain. 

PR: reached out to local magazines, newspapers, radio stations, and television stations to raise awareness of our causes and promote our activities and events

Fundraising: networked with bank and company representatives to raise funds

Project Coordination: diligently compiled detailed weekly reports about project progress and intern satisfaction

Public Relations and Fundraising Intern

I was put in charge of maintaining and improving our relations with AIESEC alumni from all over the world living in the Bay Area.

I maintained positive relations with over 70 alumni, cemented relationships with alumni we had lost touch with and increased our engaged alumni pool by 50% through high-touch relationship-building techniques like meeting for lunch/coffee/happy hour, conducting informational interviews to learn from alumni's experience, and throwing events where current AIESECers could bond with alumni.

I also managed and mentored a team that wrote a newsletter which featured alumni and local chapter news to keep our mentors engaged and in the know.

Director of Alumni Relations

I earned the "Outstanding Leader" Award Fall 2009 for leading the most junior team of new Business Development members

I led, trained, and evaluated a team of 3 new members (Fall 2009)
I also built relationships and networked with potential business partners, developed sales pitches to sell our international internship program, and made cold calls and held sales calls with leads

Business Development

In this role, I counseled a class over 20 students in time management, study skills, and managing college stress through weekly one-on-one meetings.

I helped students set themselves up for long-term, academic success by grading assignments, giving insightful feedback, and keeping an organized running profile of each student's work and progress.

I also collaborated with professor to create lesson plans and was given the opportunity to conduct portions of class.

Sophie Bousset