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Sophia Rossi
CEO at Hellogiggles
Sophia Rossi is the co-founder and former CEO of HelloGiggles, a popular entertainment and lifestyle website aimed at girls and young women. Here are some key details about her career and background:
Early Career
Sophia Rossi grew up in Beverly Hills and started her career in the entertainment industry after high school, skipping college.13 She began as an assistant and babysitter, working her way up to become a producer for reality TV shows.4
Television Production
Rossi worked as a producer on several popular TV series, including:
- "The Hills"
- "The City"
- "Glee"
She started as an Associate Producer on the pilot of "The Hills" and eventually became an Executive Producer over the course of five years.2
HelloGiggles
In 2011, Rossi co-founded HelloGiggles along with actress Zooey Deschanel and writer Molly McAleer.5 The website was created as a positive online space for women, avoiding gossip and negativity.1 As CEO, Rossi helped grow HelloGiggles into a successful media company:
- The site attracted around 11 million monthly visitors
- In 2015, Time Inc. acquired HelloGiggles for approximately $30 million15
- After the acquisition, Rossi stayed on as CEO and expanded the team
Management Style
Rossi emphasizes creating a positive work environment and culture. Some of her management principles include:
- Encouraging employees to use language that invites help rather than inducing stress
- Observing Shabbat (the Jewish Sabbath) to promote work-life balance
- Focusing on authenticity and staying true to original goals12
Sophia Rossi's career trajectory demonstrates her ability to hustle and succeed in various aspects of media and entertainment, from TV production to digital publishing. Her work with HelloGiggles has made a significant impact in creating positive online spaces for women.
