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Sophia Pang
UX Futurist / Lead Designer @ PlayStation
Sophia Pang is a seasoned UX designer with over 10 years of experience in the tech and design industry. Having studied B.A Visual Arts with a focus on Art History/Theory/Criticism at UC San Diego, Sophia's journey began from early freelancing gigs to holding pivotal roles at major tech giants. She has a strong foundation in user-centered design, design thinking, and design methodologies, which she has honed working for industry leaders like PlayStation, Facebook, Netflix, and Good Technology. From designing interactions for large-scale platforms to leading user engagement initiatives at Netflix, Sophia's expertise spans across designing for mobile apps, conducting user studies at Fortune 500 companies, visualizing ML models at Facebook, and creating solutions for AI democratization.
Sophia views design as more than just a career but a life pursuit, pushing boundaries and championing great design in unconventional spaces. Her notable projects include leading design efforts for the store experience at the launch of the PS5 and spearheading design tooling projects at PlayStation. Besides her corporate roles, she has also made significant contributions to the art community by designing platforms, curating exhibitions, and collaborating with renowned artists to reshape the art industry. As a visionary UX designer, Sophia is geared up to tackle society's most pressing challenges through design, aiming to revolutionize how people work, live, and play.