Sophia Cassidy

Sophia Cassidy is an Executive Board Member at Start@Shea, a program designed to support entrepreneurship and innovation within the Shea family of companies. Her professional background includes significant experience in marketing and project management, particularly in the real estate sector.

Professional Background

• Current Role: Executive Board Member, Start@Shea
• Previous Experience: Regional Marketing Manager at Trilogy by Shea Homes since October 2017, where she oversees marketing and advertising campaigns for multiple new home communities across several states. Her role involves managing a substantial budget and coordinating marketing efforts to meet consumer needs effectively.

Skills and Expertise

Sophia's expertise encompasses:

• Marketing and Communications: Development of data-driven marketing strategies.
• Project Management: Overseeing complex projects and campaigns.
• Brand Development: Building and managing brand identity across different markets.
• Community Engagement: Active involvement in community outreach and recruitment initiatives.

Education

Sophia holds a Bachelor of Science degree in Agricultural Sciences with a focus on Horticulture from California Polytechnic State University (Cal Poly), which she completed from 2006 to 2011.

Personal Interests

Outside of her professional endeavors, Sophia is an avid runner and hiker, enjoys adventure activities, and is involved in mentoring through her role as a Recruitment Advisor for Kappa Alpha Theta sorority.

This combination of professional experience, educational background, and personal interests positions Sophia Cassidy as a dynamic leader within Start@Shea and the broader community.