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Soo-Tsong Lim
President and Co-Founder, Unistar-Sparco Computers, Inc.
Professional Background
SooTsong Lim is a seasoned executive with over 20 years of experience in the Information Technology (IT) sector, renowned for his commitment to delivering exceptional IT products and services. As the President and Co-Founder of Unistar-Sparco Computers, Inc., SooTsong has played an instrumental role in guiding his company to meet the dynamic IT needs of a diverse clientele that includes federal, state, and local government agencies, educational institutions, and both large and small businesses across the globe. Under his leadership, Unistar-Sparco has cultivated a reputation for reliability and excellence, effectively positioning itself within the competitive landscape of IT solutions.
SooTsong's entrepreneurial spirit and strategic thinking have been pivotal in transforming Unistar-Sparco from its humble beginnings—operating locally out of a college dormitory in 1992—into a financially stable business that has graduated from the U.S. Small Business Administration’s (SBA) 8(a) program. This achievement is a testament to the company’s continuous growth and the culture of improvement and learning that SooTsong has fostered among his team members. Today, the organization stands proudly as an ISO/IEC 20000 IT Service Management certified company, ensuring high standards in service delivery and customer satisfaction.
At Unistar-Sparco, SooTsong emphasizes the importance of addressing the unique challenges faced by small businesses while simultaneously delivering significant results. His expertise as a certified Project Management Professional (PMP®) enables him to optimize resources effectively to enhance project ventures and facilitate comprehensive business planning and execution. This approach has allowed Unistar-Sparco to consistently achieve successful project outcomes that resonate with their strategic goals.
Education and Achievements
SooTsong Lim's educational journey commenced at Mississippi State University, where he pursued a degree in Computer Engineering. This solid foundation in technology not only equipped him with the technical skills necessary for a career in IT but also instilled a passion for innovation and problem-solving that has driven his professional endeavors.
Throughout his career, SooTsong has demonstrated a remarkable ability to adapt to the evolving landscape of technology. His leadership has been instrumental in establishing Unistar-Sparco as a trusted IT solution provider. The company’s commitment to quality and customer-centricity has garnered recognition from various sectors, reinforcing its standing as a leader in the industry.
Achievements
Under SooTsong Lim’s leadership, Unistar-Sparco Computers, Inc. has achieved numerous milestones that highlight its success and commitment to excellence:
- Successful graduation from the U.S. SBA 8(a) program, which has solidified the company’s reputation and expanded its operational reach.
- Attainment of ISO/IEC 20000 IT Service Management certification, signifying high-quality service delivery and adherence to international standards.
- Development of a diverse and knowledgeable staff that encompasses a broad range of expertise and skill sets, which has been critical in fostering innovation and agility in service provision.
With a focused vision to become one of the top, most trusted, and recognized IT solution providers, SooTsong continues to lead Unistar-Sparco toward achieving its mission. His commitment to building a team that prioritizes customer satisfaction while driving operational efficiencies is a cornerstone of the company’s strategy. By continuously improving processes and delivering innovative solutions that align with clients' needs and interests, SooTsong reinforces his promise to uphold the highest standards of professionalism and excellence in the IT industry.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.