Soon Yu

Soon Yu is an internationally recognized speaker and best-selling author with a focus on innovation and design.

He is known for his book, Iconic Advantage®, which urges businesses of all sizes to prioritize iconicity in their innovation strategies.

Soon Yu has been featured in reputable publications like the WSJ, Washington Post, Entrepreneur Magazine, and New York Times, and is a regular contributor to Forbes.

His educational background includes studying for an MBA at Stanford University Graduate School of Business, as well as studying electrical engineering at the University of California, Davis, and National Taiwan University.

With a diverse professional experience, Soon Yu has held roles such as Speaker & Consultant at SCY Advantage Corp, Adjunct Professor at Parsons School of Design - The New School, Global Vice President of Innovation at VF Corporation, General Manager at Chiquita, General Manager & Venture Partner at The Clorox Company, CEO & Founder at Gazoontite.com, Brand Manager at The Clorox Company, and AC Consultant at Bain & Company.