Sonya Verheyden

Sonya Verheyden is a seasoned marketing professional with over 25 years of experience in the industry.1 She currently holds two positions: VP Customer Success and Business Development at Premium Retail Services, and VP Marketing at Videri Inc., a software and hardware platform for marketers.14

Verheyden's career journey includes:

1. Started at Noranda Inc. in 1995 in Environmental Services, EH&S Audits & Donations1
2. Manager of Customer Quality at Motorola (1997)1
3. VP Global Channel & Field Marketing at BlackBerry (2001)1
4. VP Channel Marketing - Consumer at Rogers Communications (2015-2017)1
5. Vice President Global Marketing & Partner Programs at SOTI (2017-2018)1
6. Chief Marketing Officer at Acorn Biolabs (2018-2020)1
7. Joined Premium Retail Services as VP of Business Development and Customer Success for Premium Canada in October 20205
8. Joined Videri Inc. as VP Marketing in December 20224

Verheyden has a strong educational background, including:

• Hon BA in Communications & French from the University of Waterloo (1989-1993)1
• MA in French from the University of Waterloo (1994)1
• Currently pursuing a Doctorate in French from Western University (started in 1995)1

She is described as a "smart, trustworthy and engaging leader" who supports and encourages her team's growth.2 Verheyden is also known as a storyteller, brand builder, full-funnel integrated marketer, and people-first leader focused on driving profitable growth.3