Sonya Shi

Sonya Shi is the Chief Operating Officer (COO) and Co-Founder of Kontech Insights, where she leverages her extensive experience in user experience (UX) research and innovation. With over six years in the UX field, she has worked across various sectors, including multinational corporations and startups, emphasizing the importance of culture-sensitive user research, particularly in emerging markets like China and India.

In addition to her role at Kontech Insights, Sonya is also recognized for her contributions to the UX community as a mentor on platforms like ADPList, where she shares her insights and guidance with aspiring professionals. Her educational background includes studies in Intermedia/Multimedia, Industrial and Product Design, and Architecture/Industrial Design, equipping her with a diverse skill set that informs her work in technology and user research.

Sonya is active on LinkedIn, where she engages with topics related to consumer insights and AI innovation, further demonstrating her commitment to advancing the field of UX research.