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Sonya Schweitzer
Business & Marketing Strategist | Fractional CMO | Driving business growth through marketing strategy & digital marketing.
Sonya Schweitzer is the Director of Digital Marketing at JR Communications, a role in which she brings extensive expertise and experience to develop digital marketing strategies for the company's partners.13
Professional Background
Sonya is a seasoned professional with an impressive career spanning 30 years in marketing, including 15 years specifically focused on digital marketing.1 She is recognized as one of the early experts in social media marketing, having honed her skills before social media became mainstream.1
Role and Responsibilities
As the Director of Digital Marketing, Sonya's primary responsibilities include:
- Developing comprehensive digital marketing strategies
- Connecting data, user experience, and customer focus to create cohesive plans
- Helping partners meet their goals through data-driven, client-focused approaches1
Expertise and Approach
Sonya is known for her:
- Talent in integrating various elements to support cohesive marketing plans
- Strong focus on user and customer experience
- Data-driven decision-making
- Commitment to making a positive difference in the world1
Personal Background
Originally from Australia, Sonya is described as a world traveler, homesteader, and digital nomad.1 She enjoys outdoor activities such as kayaking, paddleboarding, hiking, and spending time at the beach. Sonya lives with her husband and their two dogs, Sidney and Kira.1
Additional Roles
In addition to her position at JR Communications, Sonya is also noted as:
- A Business & Marketing Strategist2
- Founder and Chief Marketing Officer of a Digital Marketing Agency (since 2018)4
- Coach, speaker, and author5
Sonya's LinkedIn profile can be found under the username "sschweitzer", where she shares insights and experiences related to her professional endeavors.23