North Sydney Technical Institute

Business & Marketing Strategist  -  I drive business growth through marketing strategy, content marketing & social media.

JR Communications

Director of Digital Marketing

Skills: Director level · Analytical Skills · Communication

Girl Paddlers

Founder

As a Business Strategist & Coach, I help entrepreneurs find clarity with custom business plans that make better use of their time and resources while growing their business.

SonyaSchweitzer.com

Business Strategist / Coach

As the Founder and CMO of The Intentional Marketer, I am focused on delivering results, always leading with customer satisfaction, and demystifying digital marketing for businesses big and small. Our services focus on marketing strategy, social media marketing and management, and content marketing.
 
Clients Who Love The Intentional Marketer Strategies:
Web Teks 
LS Consulting 
Pro Tempore Leadership Group

The Intentional Marketer

Founder and Chief Marketing Officer - Digital Marketing Agency

LetsVidya creates done-for-you virtual events and experiences.
Social distancing has been hard, but it inspired us to solve the problem of building, maintaining, and nurturing relationships at a safe distance.
LetsVidya is your solution to staying connected with your clients, customers, team, colleagues, and groups.
Challenge your team to Pub Trivia
Make amazing food together in a Cooking Class
Celebrate achievements with a Mixology Class
Have a little fun with a Murder Mystery Night
And so many more custom-designed experiences for you and your team!

LetsVidya

Chief Marketing Officer

As the University Director of Marketing, I was responsible for creating, coordinating, and executing the marketing plan for ECPI University. I developed and maintained our marketing budget, while forecasting outcomes and individual market segment needs. My goal was to create competitive market analyses to support our campaigns and evaluate our metrics and ROI for future initiatives.

My Accomplishments:
Recruited, managed, and directed a team of 20 to execute our digital and traditional marketing strategies.
Managed and maintained successful vendor relations across a variety of platforms including print, media, data, public relations, and marketing.
Increased inquiries and conversions consistently, year over year.

ECPI University

University Director of Marketing

As the Director of Marketing Solutions, I provided products and services for DMM customers to generate more traffic and leads while building positive relationships online. I also managed our custom website development and account management teams.

My Accomplishments:
I created the marketing solutions team to respond to client requests for marketing solutions and services.
I improved processes and efficiencies that significantly improved customer satisfaction and retention.

Dominion Enterprises

Director, Marketing Solutions

As the Director of Business Development, I focused on the global development strategy for boats.com. In this role, I managed our international product and business development team while driving our marketing and content strategy through multiple channels.

My Accomplishments:
I managed a multi-million dollar budget.
I developed a comprehensive product roadmap to support boats.com socialization including new product integration and revenue opportunities.

Director of Business Development, boats.com

As the Director of Marketing, I recruited and managed both the marketing and support teams for both businesses under one role. My goal was to optimize SEM and SEO efforts to decrease expenses and optimize performance overall.

My Accomplishments:
I developed and implemented the marketing strategy for multiple Employment Division brands including Employment Guide and CareersInGear.com
I created and implemented a complex marketing strategy to correspond with the launch of Sold.com, a daily deals website.
I identified new marketing tactics to increase traffic, customer retention, and engagement online and at events.

Director of Marketing

The Geekettes Club was an organization founded to provide the training, tools and resources to empower women in marketing, business and technology.

The Geekettes Club

As the Founder of Wave Marketing, I conducted communications and marketing audits to help conceptualize digital marketing strategies for clients. My goal was to increase campaign performance, improve ROI, integrate new marketing channels, and support business/service/product launches.

Wave Marketing

As the Program Director of Marketing, New Ventures & Innovation, I developed comprehensive marketing strategies and collaborated with marketing and partner organizations to optimize results.


My Accomplishments:
I helped achieve OIBDA and membership targets with a $5M+ marketing budget for Shortcuts.com
I successfully negotiated incremental placements on partner properties above and beyond contractual obligations at no extra cost to Aol.

Program Director, Marketing, New Ventures & Innovation

As the Program Director of Product Marketing for MapQuest, my goal was to identify innovative marketing opportunities to reach new markets. 

My Accomplishments:
Drove an additional 5%  in monthly unique visitors to MapQuest.com.
Increased page views of current MapQuest.com users by 7%.
Increased traffic from Aol properties to MapQuest.com by 80%.
Drove recirculation across relevant Aol properties from MapQuest by 10%.

Program Director, Product Marketing, MapQuest

As the Program Director of AIM Social Media and Messaging, I developed strategies to enhance the registration and monetization processes.

My Accomplishments:
Increased registrations by 30% through effective integrated marketing campaigns using SEO, SEM, banner ads, social media, and email marketing.
Enhanced the registration process increasing conversion rates by 15%.
Found new monetization opportunities that resulted in $2M in incremental annual revenue.

Program Director, Product Marketing - AIM Social Media and Messaging

As Brand Manager for TotalTalk, I developed and implemented a multi-channel marketing strategy for our product launch. I created test matrices to maximize our learnings across multiple channels online and offline.

My Accomplishments:
Led a team of 20+ employees, partners, and vendors.
Managed a budget of $10M+ while identifying ways to decrease overall costs and shifting budget allocation to top performing channels.

Brand Manager, AOL TotalTalk (VoIP) - Digital Services

As an Online Marketing Manager, I developed a comprehensive marketing plane to optimize online marketing channels, driving acquisition and retention increases of 5-10%. I directed all online marketing efforts including email marketing, PPC, SEO, affiliate marketing, display ads, A/B testing, and predictive modeling.

Online Marketing Manager

As a Marketing and Brand Manager, I worked to increase our revenue stream, conversion rates while reducing our churn percentages. 

My Accomplishments:
I increased our revenue stream from $45M to $50M in 12 months.
I increased customer acquisition rates by 15%.
I identified redundancies in review process to reduce time to market for
marketing efforts by 15 business days. 
I re-negotiated existing contracts with vendors to save ~10%.

Intersections Inc.

Marketing / Brand Manager - American Express

As the Marketing Manager, I directed marketing efforts to drive more sales of our online training programs, webinar events, and other events like trade shows and speaking engagements. Alongside management, I worked to develop annual marketing plans and directed vendors to help develop creative assets and execute campaigns.

Sonya Schweitzer