Sonya Madeira

Sonya Madeira is a seasoned communications professional with accreditation from the Institute of Public Relations Singapore. She has a strong background in consultancy and marketing communications, having founded RiceComms in January 2009. The agency's name reflects its Asian presence and corporate values of Respect, Integrity, Creativity, and Enterprise.

Under Sonya's leadership, Rice PR received accolades such as being voted PR Consultancy of the Year - Singapore in 2012 by the IPRS and Technology Agency of the Year by The Holmes Report in 2014. The agency has provided communication services to a diverse range of clients, including DBS, Dentsu Aegis Network Asia, Hilton Worldwide, Inmarsat, Mobile Marketing Association, Palo Alto Networks, IDC, and pro bono work for SoCh.

Sonya Madeira's expertise lies in offering strategic counsel to technology, media, and marketing firms. She has worked with prominent brands like Hewlett-Packard Asia Pacific, Inmarsat Limited, LogicaCMG, Philips, Microsoft, SAP, Oracle Asia Pacific, and Symbol Technologies. In the media and marketing realm, she has collaborated with clients such as the MMA, AdMob, InMobi, Millennial Media, Millward Brown, and Festival of Media Asia.

Her skill set encompasses communication planning, messaging development, media training, media and analyst relations, integrated campaigns for both B2B and B2C audiences, and crisis management. Sonya also demonstrates a strong passion for start-ups and actively supports social enterprises and corporate philanthropy.

Sonya's educational background includes studies in Management at the National University of Singapore, Marketing, and Management at Times School of Marketing, Bachelor of Arts in English Literature at Lady Shriram College for Women, and Commerce. She has held various significant roles in organizations such as Female Founders, Sirocco Holdings Pte, Rice Communications Pte Ltd, Nvpc - National Volunteer & Philanthropy Centre, Blugrapes Pte Ltd, Brown Bag Media, Mobile Marketing Association, Mobile Monday Singapore, Eastwest Public Relations, Weber Shandwick, Hill+Knowlton Strategies, Friday Corporation, Text100, Genesis Burson-Marsteller, and Trustsphere.