Sonny Smith

Sonny Smith is a passionate entrepreneurial executive leader with over 20 years of experience in the hospitality, entertainment, and technology industries.

He has worked with renowned brands such as Madison Square Garden Entertainment, Tao Group, Hakkasan Group, sbe Entertainment, Drai's Management Group, and Light Group.

Sonny excels in large-scale venue pre-opening, operating hospitality marketing, and has a track record of developing trend-setting practices in hospitality, nightlife, and entertainment marketing.

His skill set includes hospitality, nightlife and restaurant marketing, market analysis, brand development, event marketing, CRM, social media, advertising, events production, sponsorship development, talent booking, and content development.

Sonny studied Media and Telecommunications at The Ohio State University and attended Bishop Watterson High School.

He has held various key positions like Co-Founder & Chief Strategy Officer at Jampack, Vice President at TC Restaurant Group, Vice President of Marketing at TAO Group, Executive Director of Nightlife Strategy at Hakkasan Group, and more.

Sonny's expertise lies in revenue creation, brand positioning, agency management, partnerships, event production, and campaign development across all marketing channels.