Sonja Lukinbeck-Shay

Sonja Lukin-Beck is a seasoned project manager with 15 years of experience in event operations management, sales, marketing, and hospitality. Her expertise in operations management enables her to create and streamline production and project management systems to support people and projects towards timely and budget-friendly outcomes. A strong advocate of empathetic marketing and service, Sonja's experience in hospitality equipped her with the necessary skills to create lasting relationships with clients, stakeholders, and people. Her mastery of sales, marketing, and branding strategies stems from her ability to understand the client/consumer experience and preferences, enabling her to create tailored solutions. Additionally, Sonja has a keen interest in design, technology, user experience, and aesthetics, making her an excellent strategist with an eye for detail.