Sonia Uclés

Head of Speacialty Leasing

Sonia Martínez Uclés is the founder and CEO of Flexible Places, a digital platform designed to facilitate the management and rental of retail spaces for brand experiences. With a background in Advertising and Public Relations from the Universidad CEU Cardenal Herrera, she has built a robust career in marketing and brand events over the past two decades.

Professional Background

Sonia began her professional journey in internet service marketing at Abansys.com and later took on marketing roles at Kinepolis and URW (Unibail-Rodamco-Westfield). She spent over nine years as the Director of Brand Events at CBRE, where she honed her expertise in managing brand-related events. This extensive experience led her to identify a market need for a digital solution that could streamline the management of temporary rentals for various types of commercial spaces, which ultimately resulted in the creation of Flexible Places.1 2

Flexible Places

Launched to address the challenges faced by brands seeking innovative ways to showcase their products, Flexible Places allows users to find and book retail spaces easily. The platform offers features such as:

Search Filters: Users can filter spaces by location, type, and demographic factors.
Shared Marketing Opportunities: It promotes collaborative marketing efforts between brands and space owners.1 3
Data Analytics: The platform provides insights into rental performance, helping property owners maximize their revenue potential.2 4

Vision and Impact

Sonia's vision for Flexible Places is to establish it as the leading digital tool for short-term rental management, enhancing how brands connect with consumers through physical experiences. Under her leadership, the platform has attracted a diverse clientele, including major property owners like Unibail-Rodamco-Westfield and various retail brands.1 2 3

In summary, Sonia Martínez Uclés is a seasoned marketing professional who has successfully transitioned into entrepreneurship, leveraging her extensive experience to innovate within the retail space management sector.