Sonia Guzman

Sonia Guzman is the Founder and CEO of Carson Life, a natural health and beauty products company focused on the Hispanic market.12 She founded Carson Life in January 2014 and has been leading the company since then.1

Sonia's professional background includes:

Experience

• Digital Media and Sales at CNN (2012-2013)
• Digital Media and Sales at Turner Broadcasting System (2009-2012)
• Director of Sales and Marketing at Harvard Business Review (2007-2009)
• Sales Executive at Time Warner Inc. (2004-2007)
• Account Executive at Condé Nast International (2002-2004)1

Education

• Bachelor's degree in Management and Entrepreneurship from Babson College (1998-2002)
• Winner of the John H. Muller Business Plan Competition in 20011

Company Overview

Carson Life offers 52 innovative health, beauty, and wellness products available in over 4,000 stores across the United States and Puerto Rico, including major retailers like Walmart, Walgreens, CVS, and HEB.2 The company's product line includes hair care, weight loss, skin care, vitamins, and rejuvenation items.1

Sonia was inspired to create Carson Life after noticing a lack of products specifically designed for Latinas in beauty aisles. Her motivation was further strengthened by personal experiences, including the loss of a family member to cancer and a car accident that made her reevaluate her priorities.2