Sonia Domínguez

Sonia Domínguez Domínguez is a seasoned marketing manager with over 15 years of experience in brand and category management, trade marketing, and people management across the Cosmetics and Tobacco sectors.

Throughout her career, Sonia has spent more than 6 years at each multinational company, consistently earning two promotions at each organization.

For the past decade, Sonia has successfully led teams ranging from 4 to 7 individuals, nurturing talent and facilitating the advancement of 2 associates and 2 product managers who were promoted to brand managers under her guidance.

Sonia is based in Madrid, UK, and C.I., and conducts her daily operations in English, collaborating with multicultural and international teams.

Passionate about embracing change and tackling challenges, Sonia is known for her approachability, broad-mindedness, empathy, responsibility, and commitment to achieving results through the development of her team.

Sonia's educational background includes a degree in Marketing from ESIC Business & Marketing School.

Her career journey includes roles such as Marketing Director at Merz Aesthetics España, Marketing Director Global Duty Free & Export, and Global DF&E Marketing Head at Imperial Brands PLC, Head of Merchandising & Trade Marketing at JTI (Japan Tobacco International), and various managerial positions at Avon Cosmetics SA and PERFUMES Y DISEÑO.