Song Lin

Song Lin is an Associate Professor of Marketing at The Hong Kong University of Science and Technology (HKUST). He has been with HKUST since 2015, initially serving as an Assistant Professor before being promoted to Associate Professor in 2021.23 His research interests include pricing, advertising, innovation, platform strategies, and consumer learning and search.1 Song Lin has contributed significantly to the field with numerous publications in top-tier journals, focusing on topics such as two-sided price discrimination by media platforms and the effectiveness of social advertising.1 He holds a PhD in Marketing and is recognized for his expertise in the industry.45