Berna Soner

Berna Soner is a Senior Marketer with over 9 years of experience in brand management. Throughout her career, she has successfully led the launch of 50+ new product ranges and collections, in addition to managing various local projects. With a background in Chemical Engineering from Boğaziçi Üniversitesi and Bornova Anadolu Lisesi, Berna has a solid educational foundation. Her roles at L'Oréal, including Brand Manager at Kérastase, Brand Leader at Matrix, Group Product Manager, and various other positions, have honed her skills in adapting and managing communication strategies for both B2B and B2C segments. Currently, Berna holds the position of brand leader overseeing marketing and education teams, where she spearheads the adaptation of global strategies to local markets, new product launches, sales forecasting, P&L management, event organization, trade marketing activities, and client communication. She also emphasizes team leadership and skill development, displaying a passion for continuous learning and leveraging digital transformation opportunities to enhance brand perspectives.