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Somya Rishishwar
Licensing & Merchandising at WarnerMedia
Professional Background
Somya Rishishwar is a dynamic professional whose career reflects a remarkable blend of expertise in public relations, communication, and sales management. With a strong foundation in strategic marketing and corporate communication, Somya has held several key roles within reputable organizations, showcasing her ability to excel in competitive environments.
Starting her career as an intern at Text100, a leading public relations agency, Somya quickly harnessed her passion for media relations and communications. She progressed to become a Management Trainee at WATConsult, where she developed pivotal marketing strategies that laid the groundwork for her future endeavors. Her journey included serving as an Image Executive at Perfect Relations, where she further honed her skills in brand management and consumer engagement.
Somya's talent did not go unnoticed, leading her to a position as Sales Manager at Zomato, where she not only contributed to significant revenue growth but also fostered key partnerships that enhanced Zomato's market presence. Following her role at Zomato, she became Key Account Manager at Radio Mirchi, a task that allowed her to manage relationships with major clients while driving sales and marketing initiatives within the organization. Now, as the Assistant Manager of Licensing & Merchandising at WarnerMedia, Somya is instrumental in developing and executing merchandising strategies that enhance brand value and drive consumer engagement, fully leveraging her educational background in communication and media studies.
Education and Achievements
Somya's educational journey has played a crucial role in shaping her professional capabilities. She pursued an MBA in Communication and Media Studies, with a focus on Public Relations and Corporate Communications, from the prestigious Symbiosis Institute of Media and Communication in Pune. This comprehensive academic training provided Somya with a strong understanding of media strategies and communication theories, equipping her with the necessary skills to excel in her career.
During her time at Symbiosis, Somya not only absorbed valuable knowledge but also participated in various projects and collaborations that enriched her learning experience. Her commitment to academic excellence and real-world application of her studies is evident in her successful transition from academia to the corporate world.
Achievements
Somya Rishishwar's professional journey is marked by numerous achievements that reflect her expertise, determination, and innovation. Under her leadership at Zomato, she managed to increase the client base significantly, showcasing her ability to connect with diverse audiences and institutions. Her work at Radio Mirchi was pivotal in creating campaigns that resonated with listeners and advertisers alike, contributing greatly to the station's visibility and listener engagement.
Currently at WarnerMedia, her role as Assistant Manager in Licensing & Merchandising highlights her strategic mindset and ability to navigate complex branding scenarios. Somya is adept at creating merchandising strategies that are not only aligned with the company's vision but also focused on enhancing customer experience and driving sales. She remains actively engaged in advancing her knowledge and skills in the rapidly evolving landscape of brand management and media communications.
With a continuous drive for professional growth, Somya's background reflects a unique blend of creativity, analytical thinking, and a nuanced understanding of the media landscape. Her dedication to fostering relationships and enhancing brand recognition through strategic communication embodies her passion for her work and the industries she engages with.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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