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Soheyla Asadi
Lead UX Designer at FindHotel
Soheyla Asadi is a professional with a passion for design and technology, backed by ten years of experience in the field and a degree in Consumer Psychology with honors.
She believes in the importance of merging design, technology, and psychology to create user-friendly devices that leverage technical advancements effectively.
Soheyla's approach involves collecting and analyzing data to understand user behavior, conducting interviews and focus groups to delve deeper into user motivations, and collaborating with teams to create prototypes and conduct A/B testing for product improvement.
Her educational background includes an MSc in Economic and Consumer Psychology from Universiteit Leiden.
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Location
Amsterdam, North Holland, Netherlands
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