Sofia Wilson

Sofia Wilson is a dedicated performance marketing leader with over 8 years of experience in paid digital media across various industries and regions.

She possesses strong technical skills coupled with a creative and analytical mindset, driving high-performing teams and marketing programs to success.

Sofia has a profound understanding of digital strategy, web analytics, SEO, paid search, display, paid social, video advertising, A/B testing, eCommerce, and international business.

Her educational background includes studying at Adwords Academy with Google, earning an MA in e-Marketing and Social Media from Middlesex University, and a Bachelor of Business Administration from HAAGA-HELIA University of Applied Sciences.

Sofia has held prominent roles like Sr. Marketing Manager for Paid Search at Prime Video International and WFS at Amazon, and also founded Valkuu, Inc. where she managed eCommerce, strategy, and marketing consulting.

Prior to that, Sofia leveraged her skills as a Global eCommerce SEO Manager at PHD, Performance Marketer at KITE Eyewear, and Content Strategist and Copywriter at Genero – The Growth Marketing Co.

She is deeply passionate about startups, design, and technology, constantly seeking innovation and excellence in her work.