Sofia Friberg

Sofia Friberg is a Project Manager, Events & Employer Branding at Schibsted, a leading Nordic media company. She is based in Stockholm, Sweden, and has been in this role since September 2020. Her professional background includes managing events and employer branding projects, ensuring cross-functional collaboration and timely project delivery.

Professional Experience:

• Project Manager, Events & Employer Branding at Schibsted (2020-Present): Focuses on employer branding and event management.
• Project Manager, Wholesale events at H&M (2016-2019): Managed wholesale and event projects, including budget management and result analysis.
• Assistant Product Manager at adidas group (2015-2016): Supported product managers in planning global collections.
• PR Account Manager at Open2Europe (2012-2014): Developed global PR strategies.
• Public Relations Associate at Epson Europe B.V. (2010-2012): Coordinated PR campaigns across EMEA.
• Public Relations Intern at Hill+Knowlton Strategies (2010): Worked on business and consumer accounts.

Education:

• Stockholm University: Bachelor of Business Administration, Marketing (2007-2010).
• Université Paris Dauphine: Economics (2008-2009).
• Södertörns högskola: Media and Communication (2004-2005).
• Ecole France Langue, Nice: French (2005).

Languages:

• Swedish: Native or bilingual proficiency.
• English: Native or bilingual proficiency.
• French: Full professional proficiency.

Sofia Friberg's LinkedIn profile highlights her extensive experience in project management and branding across various industries, including media, fashion, and technology.12