Sofia Fernandez

Sofia Fernandez is a sales professional with a focus on SAAS video technology for enterprise businesses. She is currently employed at Backlight, a global media technology company specializing in enhancing video and entertainment content lifecycle.

At Backlight, Sofia works on delivering cloud-native solutions for various creative workflows including pre and post-production, OTT streaming, media management, media creation, hyper-distribution, and monetization. Her aim is to assist broadcasters, media publishers, and content providers in efficiently managing, distributing, and monetizing live, linear, and on-demand video content.

Sofia's educational background includes a Bachelor's Degree in International Trade from the University at Buffalo. Her professional experience spans roles such as Regional Sales Manager, Account Executive, and Senior Account Manager at Backlight. She also held sales positions at Zype and ZipRecruiter, specializing in account management and strategic sales.

Prior to her current roles, Sofia worked as a Bilingual Sales and Marketing Coordinator and Customer Service Representative at Jaguar Labs, a Market Research & Event Planning Intern at World Trade Center Buffalo Niagara, and in various roles at Black and Blue Steak restaurant.

Sofia Fernandez's diverse experience in sales, account management, marketing, and customer service, combined with her expertise in SAAS video technology, positions her as a valuable asset in the media and entertainment industry.