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Sofia Bredenberg
Digital Experience Lead - H&M Sport
Sofia Bredenberg is an accomplished professional with a diverse educational background and a wealth of experience in various organizations.
She holds a Bachelor's degree in Interaction Design from Linnaeus University, a Diploma in Professional Education focused on Planning from Berghs School of Communication, and a Diploma in Copywriting from Forsbergs Skola.
Additionally, Sofia has studied teaching at Högskolan i Kalmar / Kalmar University, showcasing her commitment to continuous learning and development.
In her professional journey, Sofia has held key roles such as Digital Experience Lead at H&M Sport in H&M, Service Designer at H&M Group, Lead User Experience Designer, and Senior User Experience Designer at H&M.
Her experience also includes positions like Project Manager at Panagora Room AB, Interaction Designer & Production Manager at Oakwood Creative, UX Consultant at Scandinavian Design Center / designonline.se, and Amanuensis in Human-Computer Interaction at Linnaeus University.
With a strong retail background, Sofia has also worked in sales roles at Gina Tricot AB, H&M, and as a Women's Department Manager at Åhléns AB.