Soam Lall

Soam Lall is a seasoned digital business leader with over 16 years of experience in marketing, business development, and product management.

In 2020, he joined TikTok under Bytedance in Los Angeles to drive business growth in North America across key industries.

Prior to this, Soam served as the Senior Director for Platform Growth & Strategy at SocialCode, managing platform partnerships for top social and video channels.

His background includes a strong track record of developing successful strategies for scaling e-commerce, social, and mobile businesses. He has also provided advisory services to tech startups and contributed to product development using Agile methodologies.

Soam Lall founded a mobile-first social discovery startup that attracted thousands of users nationwide.

His specialties encompass mobile technology, product management, user experience, marketing, business development, startups, and e-commerce, with a focus on video platforms.

Soam studied at The Dalton School and earned a BA from Boston University.

He currently holds the position of Tech Vertical Lead at TikTok and has previously worked in various leadership roles at ByteDance and SocialCode. He has also been involved in advisory capacities with companies like Gigmor and Retention Science.

Soam Lall's extensive professional journey includes roles in business development, partnerships, and strategic accounts at companies such as Intelligent Beauty, Savings.com, LinkShare Corporation, and Automatic Data Processing, Inc.