Sneha Singh

Sneha Singh is the Head of Music Culture and Editorial for Spotify India.12 She joined Spotify in 2018 after previously working as a programming head at Saavn.1 Singh has extensive experience in the music industry, having worked in radio in the mid-2000s before transitioning to streaming platforms.1

In her role at Spotify, Singh is responsible for curating and managing playlists, particularly those featuring Indian independent music.1 She has noted the significant growth in the Indian indie music scene since her early career, highlighting the increased support and opportunities for independent artists on streaming platforms like Spotify.1

Singh has played a crucial role in Spotify's strategy to cater to India's diverse musical tastes. She emphasizes the importance of language-specific playlists and the unique way Indian users interact with streaming services, such as selecting language preferences before genre preferences.12

Her expertise extends to understanding India's appreciation for both local and international music. Singh attributes this openness to the country's linguistic diversity, stating, "Because we have so many languages, it's just ingrained in us to take in and to respect each other's cultures".2