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Smriti Dalvi
Entrepreneur - Helping companies manage stakeholder relationships with Flower Diplomacy - Speaker - Ascent Member
Professional Background
Smriti Dalvi boasts an impressive career spanning over 14 years in the information technology (IT) industry before venturing into the vibrant world of eCommerce. With a passion for creating memorable experiences through floral arrangements and gifting solutions, Smriti co-founded 'FLORISTA', a specialized fresh flowers and gifts eCommerce platform, alongside a franchised chain of stores. Established in 2007, FLORISTA has capitalized on the growing demand for express deliveries of flowers, cakes, chocolates, wines, and a myriad of gifts, serving customers not just locally but also globally across more than 100 countries.
As the CEO of FLORISTA India Pvt. Ltd, Smriti leads a dedicated team focused on both retail and corporate services. Under her leadership, FLORISTA has instituted an expansive delivery network that spans an impressive 300 cities in India, leveraging franchise models to facilitate growth and ensure service delivery in even the most tiered urban landscapes, from Tier 1 to Tier 3 cities. The company's customer care center, conveniently located in Mumbai, proficiently caters to the needs of over 100,000 customers, ensuring an exceptional shopping experience that keeps customers returning.
Prior to her entrepreneurial journey, Smriti was the Joint Chief Operating Officer at Sobis TekSoft Pvt Ltd, where she played a pivotal role in operational management and strategic initiatives. Her earlier experience includes heading software development efforts at Carpe Diem India Pvt. Ltd., showcasing her diverse skill set and in-depth knowledge of technology, combined with business management. This unique mix of experiences enables her to synergize the technology of eCommerce with the art of gifting seamlessly.
Education and Achievements
Smriti Dalvi's academic journey began at Rose Manor Garden School, where foundational skills were nurtured, followed by her education in Electrical Engineering at Chatrapati Sahuji Maharaj Kanpur University in Kanpur. Although her formal academic focus was on engineering, her career trajectory has more prominently showcased her business acumen, innovative thinking, and operational expertise, particularly in the eCommerce sector.
At FLORISTA, Smriti has also demonstrated her capability to engage with high-profile clients and large corporate houses in various sectors including banking, pharmaceuticals, and media, successfully managing floral and gift delivery services for their employees and clients across the nation. The company’s floral design experts, under her guidance, have been trained to create exquisite décor for a range of events, from small gatherings to significant corporate functions, ensuring every detail is tailored to match the event's demands and themes.
Some of the notable events that FLORISTA has professionally executed include breathtaking floral arrangements for IPL Mumbai Indians matches at the Wankhede stadium, the Vibrant Gujarat Summit, Forbes Leadership Awards, and the Miss India Pageant, establishing FLORISTA as a trusted name in large-scale floral decor.
Achievements
Smriti Dalvi's commitment to excellence and innovative approach to business has propelled FLORISTA to the forefront of the gifting industry in India. The company’s success is a testament to her leadership skills, her ability to harness the power of technology in enhancing customer experience, and her dedication to creating memorable moments for individuals and corporations alike. FLORISTA continues to push boundaries through strategic expansion and the introduction of new service lines in both eCommerce and mCommerce, aiming to deliver joy and happiness through gifts in today's fast-paced world. As she looks to the future, Smriti is on a mission to grow FLORISTA's reach and services, making it a household name synonymous with quality, reliability, and exceptional customer satisfaction.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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