Smriti Agarwal is a well-rounded professional with a focus on improving top-of-the-funnel metrics at various stages of the consumer journey. With a background in financial services research at a Big 4 accounting firm, Smriti has received multiple awards for her work ethic and team collaboration.

Smriti has studied Economics and International Economics at the esteemed University of Nottingham. She has held various roles such as Associate Product Manager at Leap Finance, Manager- Merchandising at CasaOne, Assistant Manager- Product Content at CasaOne, Account Executive- Offshore at Kingpin Communications, Business Associate at KPMG, and Financial Intern at IndusInd Bank.

Additionally, Smriti is a co-founder and director of Llumint, an entrepreneurial venture aimed at expanding the reach for a new consumer product line. She has also volunteered at various non-profit organizations, such as STEP (Shakti-The Empathy Project) and Music Basti.

As an Associate Product Manager at Leap Finance, Smriti strategizes and manages website navigation to enable achievement of an overall category plan. She develops digital merchandising action plans to drive up conversions across all product categories by analyzing the customer journey across the website.

Overall, Smriti’s diverse background has equipped her with a wealth of experience and skills required to excel in various roles.