Smriti Advani

Smriti Advani is the Associate Director of Brand Marketing at Razorpay, a prominent fintech company in India. In her role, she is responsible for developing and implementing brand marketing strategies that enhance Razorpay's market presence and engagement.

Professional Background

• Current Position: Associate Director, Brand Marketing at Razorpay.
• Previous Experience: Before joining Razorpay, Smriti worked as a Senior Brand Manager at Flipkart from 2015 to 2021, where she contributed significantly to brand management and marketing initiatives.2

Skills and Contributions

Smriti has a strong background in marketing and communications, with a focus on brand strategy and consumer engagement. Her work at Razorpay involves steering marketing efforts to align with the company's growth objectives and market demands.2

Her journey in the startup ecosystem has been marked by a commitment to building impactful brands, as reflected in her professional narrative shared on platforms like LinkedIn.1