Smita Gupta

Smita Mittal Gupta was a prominent figure in Twitter's product development team, particularly known for her role as the Staff Product Manager and Product Lead for Twitter Blue, the platform's subscription service.12

Professional Background

Gupta held a senior position at Twitter, where she played a crucial role in developing and launching Twitter Blue. As the lead product manager for this service, she was instrumental in shaping its features and rollout.12 Her responsibilities included overseeing the development of various Twitter Blue features, such as bookmark folders, which she personally used to organize user-generated feature requests.2

Twitter Blue Launch

Gupta was actively involved in the launch and expansion of Twitter Blue. The service was initially tested in Australia and Canada before being introduced to users in the United States and New Zealand in November 2021.25 During this period, Gupta worked alongside other Twitter executives like Sara Beykpour to introduce and explain the new subscription product to the public and media.5

Post-Twitter Career

Following Elon Musk's acquisition of Twitter and the subsequent layoffs in November 2022, Gupta was among the employees who were let go.1 She expressed her sentiments about leaving Twitter, describing it as feeling "like home" and using the hashtag #OneTeam, which became symbolic of the Twitter layoffs.1

Online Presence

Gupta maintains a professional presence on various platforms:

1. On Twitter (now X), her bio describes her as "ex-Product Lead @TwitterBlue".3
2. Her LinkedIn profile lists her as a "Product Leader, ex-Twitter" based in the San Francisco Bay Area.4

Gupta's experience and expertise in product management, particularly in subscription-based services for social media platforms, make her a notable figure in the tech industry, especially in the realm of social media product development.