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Skander Goucha
EVP E-Commerce, Business Development & Digital, Universal Music Latin America & Iberian Peninsula
Professional Background
Skander Goucha is a seasoned digital music executive recognized for his extensive experience in driving digital innovation and expanding Universal Music Group's (UMG) reach in the increasingly competitive global music industry. With two decades of experience, Goucha has carved out a significant niche in the music landscape, primarily focusing on the Latin market, which includes the United States, Latin America, and Spain. Currently, he steers UMG’s e-commerce initiatives, digital strategy, commercial partnerships, and business development efforts within this vibrant music segment. His contributions are pivotal to UMG's remarkable revenue growth and success in engaging new audiences with the music of iconic artists.
Throughout his illustrious career at UMG, which commenced in 2002, Goucha has made substantial impacts within various roles in the organization. Initially joining the team to work on mobile music products and services across Europe, he expanded his expertise by relocating to the US. There, he became an instrumental figure in developing UMG's mobile music operations in Latin America. His ascension within the company saw him successfully lead the digital transformation at Universal Music Latino, eventually overseeing the digital business for all U.S. Latin labels and Mexico.
In recognition of his leadership, Goucha was named Senior Vice President of Business Development and Digital in 2016, a role in which he meticulously crafted digital strategies that resulted in double-digit revenue growth over six consecutive years. Alongside driving commercial and streaming strategies for superstar artists like J Balvin, Karol G, and Sebastian Yatra, he has significantly reshaped the musical landscape across the Latin region.
Education and Achievements
Skander Goucha's educational background is as impressive as his professional journey. He holds an Engineering Degree from École Polytechnique, one of France's most prestigious institutions renowned for science and technology. His studies equipped him with a strong foundation in multidisciplinary engineering and applied mathematics, which he later enhanced with a Master’s degree in Economics and Statistics from ENSAE Paris Tech. These qualifications have undoubtedly contributed to his data-driven approach in the music industry.
In addition to his academic accolades, Goucha received recognition as a Billboard Latin Power Player in 2021, a testament to his impactful contributions to Latin music and the digital landscape. His expertise in leveraging digital platforms and strategic partnerships has not only transformed UMG's presence in the Latin market but has also substantially influenced the music industry at large, showcasing his deep understanding of both technology and commercial music solutions.
Language Proficiencies
Fluent in four languages—English, French, Spanish, and Arabic—Goucha’s ability to communicate effectively across diverse cultural contexts enhances his capability to lead international teams and engage with a global audience. His linguistic skills serve as a vital asset in his role at UMG, where understanding multiple markets and trends is essential.
Personal Philosophy
Goucha's personal motto, "Music is My Passion!" reflects his lifelong dedication to the industry. His passion for music informs every facet of his professional life, inspiring him to continually innovate and elevate the experiences of artists and fans alike. Through his work, Skander Goucha not only champions the artists he represents but also pioneers new avenues for the music industry, melding technology with artistry to foster engagement and drive growth.
Achievements
- 20 years of experience in the digital music industry
- Key player in the digital business transformation at Universal Music Latino
- SVP of Business Development and Digital for UMG in Latin America and Iberian Peninsula - Led double-digit revenue growth for six consecutive years
- Contributed to successful commercial and streaming strategies for notable artists like J Balvin, Karol G, and Sebastian Yatra
- Nominated as a Billboard Latin Power Player in 2021
Location
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