Sjoerd Lops

Sjoerd Lops is a Senior Display Programmatic Consultant at Artefact, a renowned international marketing agency.1 He specializes in digital marketing strategy, with expertise in display advertising and programmatic marketing.

Key professional highlights include:

• Works as a Senior Display Consultant focusing on precision marketing techniques12
• Utilizes advanced marketing tools like Channable to optimize digital advertising campaigns2
• Helps clients improve campaign performance through hyper-personalization and clever audience segmentation2
• Expertise in platforms like Display & Video 360 (DV360) and Google Display Ads1

His professional approach emphasizes customer-centric strategies, leveraging data and automation to enhance marketing effectiveness. Through his work at Artefact, Lops has contributed to significant improvements in digital marketing metrics, such as helping achieve a 19% increase in click-through rates (CTR) for clients.23