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Sylvia Xie
Strategy, Marketing & Analytics Leader in Consumer Tech - INSEAD Women in Business U.S. Lead
Siyan Sylvia Xie is a seasoned professional specializing in the fusion of analytics and technology within creative industries like branding, marketing, fashion, beauty, and consumer tech.
With a strong dedication to transforming insights into innovative strategies, Siyan has a track record of elevating brands and enhancing consumer experiences.
Her career journey spans from consulting to in-house roles, where she successfully created Digital Strategy & Insights practices and led diverse teams well-versed in technical and business domains.
Thriving at the intersection of analytics, creativity, and purpose, Siyan has provided leadership to global brands and retailers such as LVMH, Walmart, Farfetch, and Ogilvy, helping them embrace these dimensions.
With international experience across various markets and locations including New York, San Francisco, Shanghai, Paris, London, and Munich, Siyan's leadership style is enriched with empathy and compassion.
She is bilingual in English and Chinese, passed French A2, and has pursued an MBA at INSEAD, known for its diverse and international environment.
A frequent speaker at international conferences, Siyan is committed to giving back to the global business community, mentoring diverse teams, and advocating for women and girls' causes.
In her spare time, Siyan is involved in independent filmmaking projects that support her deeply-held beliefs in racial and gender equality causes.
Siyan Sylvia Xie holds degrees including a Master of Business Administration from INSEAD and Columbia Business School, an M.S. in Marketing Analytics from New York University, and a B.S. in Marketing and Psychology from Indiana University - Kelley School of Business.
Her professional experience includes roles such as Associate Director, Strategy & Ops (eCommerce Product) at Walmart, MBA Product Manager at FARFETCH, Director of Global Marketing Strategy & Analytics at LVMH, Senior Consultant at Ogilvy, and various digital strategy and marketing positions at Publicis Groupe, Pfizer, and ASOS.com.