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Sivaram Kanthimathinathan
Head of Marketing at Tredence Inc.
Sivaram Kanthimathinathan is a seasoned marketer specializing in helping B2B companies enhance revenue streams and fortify brand resilience. With a background in MBA in Marketing & Systems and a B.E. in Mechanical Engineering, he brings a unique blend of technical expertise and marketing acumen to the table. Having held key positions in renowned organizations like Tredence Inc., ThoughtWorks, CSS Corp, Capgemini, Syntel, MarketTools, and Honeywell, Sivaram has built a robust career marked by achievements and innovations.
Sivaram's career highlights revolve around three exciting elements. Firstly, his prowess in Growth Hacking for B2B Businesses stands out, as he leverages influencer ecosystems to drive demand and revenue through strategies like Account Based Marketing. Secondly, his skill in Simplifying and Decoding Geek Speak shines through as he effectively communicates IT value to a diverse audience ranging from enterprises to startups, utilizing various mediums such as Client Success Stories and CEO Keynotes. Lastly, his expertise in Brand and Experience Marketing enables B2B companies to craft immersive brand experiences using cutting-edge technologies like AR/VR and Interactive Platforms.