Siva K. Balasubramanian

Siva K. Balasubramanian is a distinguished academic and business professional who holds several important positions at the Illinois Institute of Technology (IIT). He currently serves as:

1. Associate Dean at the Stuart School of Business, IIT
2. Harold L. Stuart Endowed Chair in Business
3. Director of Management Science Programs (PhD-MSC and MS-MSC)
4. Professor of Marketing

Academic Background

Dr. Balasubramanian has an impressive educational background:

• Ph.D. in Marketing from the State University of New York at Buffalo
• M.B.A. in Marketing from Osmania University
• B.S. in Mathematics, Physics, and Chemistry from Osmania University

Career Highlights

Throughout his career, Dr. Balasubramanian has held various prestigious positions:

• Deputy Vice Provost at IIT (August 2014 - July 2021)
• Associate Vice Provost for University Accreditation at IIT (August 2011 - July 2014)
• Professor of Marketing at Southern Illinois University, Carbondale (July 1997 - May 2008)
• Acting Dean, College of Business at Southern Illinois University, Carbondale (July 1997 - August 1999)

Before entering academia, he worked as a marketing/sales executive in the business world.1

Research and Expertise

Dr. Balasubramanian's research interests are diverse and interdisciplinary, focusing on:

• Artificial intelligence
• Social media
• Marketing communications (especially product placements and public policy issues)
• Diffusion of new product innovations
• Advanced research/measurement tools in marketing

His work has been published in numerous leading academic journals, including the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research.1

Awards and Recognition

Dr. Balasubramanian has received several notable awards and recognitions:

• Recipient of the prestigious Fulbright Research Chair award
• Recipient of several competitive research grants
• Serves on editorial boards of leading advertising journals (Journal of Advertising and International Journal of Advertising)
• Regional editor for North America for the British Food Journal12

Teaching and Consulting

In addition to his academic responsibilities, Dr. Balasubramanian:

• Teaches undergraduate, master's, and doctoral courses
• Conducts business seminars for senior corporate executives in the United States and abroad
• Serves as a business consultant to clients ranging from large corporations to government agencies1

Dr. Balasubramanian's extensive experience in academia, research, and business consulting makes him a valuable asset to the Illinois Institute of Technology and the broader academic community.