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Siobhan McCarthy
Co-Founder at Living M. Global Brand, Product & Commercial Leader. Beauty Expert.
Siobhan McCarthy is the Co-Founder of Living M, a skincare brand specifically designed to address hormonal skin changes associated with menopause. Alongside her co-founder Caroline Breen, McCarthy aims to normalize discussions around menopause and create innovative skincare solutions that cater to this demographic. The brand emphasizes vegan, cruelty-free products with recyclable packaging, all made in the UK.13
Background and Experience
McCarthy has a background in beauty and commercial leadership, having held roles at notable companies such as FB Beauty LTD and Revlon prior to her work with Living M. She is also recognized as a global brand and product expert within the beauty industry.25
Mission of Living M
Living M focuses on changing the narrative around aging and menopause, promoting a positive experience through targeted skincare products. Their mission aligns with broader initiatives to support women during perimenopause and menopause, contributing to a more informed and supportive community.14
