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Simone Vermeend
Lead Marketeer at Nationale-Nederlanden
Simone Vermeend is a professional with a strong passion for exploring and solving (customer) problems through innovative solutions.
She possesses a self-motivated and curious nature with an experimentation mindset, combined with a can-do mentality.
Simone has vast experience in guiding cross-functional teams utilizing design thinking methods, lean, agile, and stage-gate approaches to drive innovation.
With excellent communication skills, analytical abilities, and a results-oriented approach, she has established herself as a proficient leader in the field.
Simone's educational background includes studies at reputable institutions like Stanford Graduate School of Business, INSEAD, THNK School of Creative Leadership, and Maastricht University with degrees in International Economic Studies, International Business, and Customer Focused Innovation.
In her professional journey, Simone has held key roles at Nationale-Nederlanden such as Lead Marketeer, Innovation Lead, and Commercial Product Manager, showcasing her expertise in marketing, innovation, and product management.
Prior to her roles at Nationale-Nederlanden, Simone gained experience in research, teaching, and managerial positions at renowned organizations like Maastricht University, Stichting Studiebegeleiding Leiden, and UniPartners Maastricht.
Simone Vermeend's diverse background and hands-on experience in various industries make her a valuable asset in driving business growth and fostering innovation.