Simone Mascagni

Simone Mascagni, a former creative at Anomaly London, has transitioned to being the co-founder of Al.ta Cucina, a media tech food company with an impressive vertical community of over 4 million Italian food enthusiasts and has reached over 1 billion organic views.

Simone's journey into the world of creativity began at a young age when he discovered the potential of making money through his ideas on a website and fell in love with advertising and creativity.

He pursued his passion by studying Graphic Design focusing on Advertising at Central Saint Martins College of Art and Design, among other educational pursuits in prestigious institutions like the Roger Hatchuel Academy - Lions Cannes and London College of Communication.

During his time as a student, Simone showcased his talent by winning the Italian Students Young Lions and representing his country at the 2013 Lions Cannes Festival, demonstrating exceptional creativity early on in his career.

Simone further honed his skills by working at various international agencies and launching initiatives like 3D Hubs in Italy, showcasing his versatility and innovative mindset.

His professional journey led him to Anomaly London, where he worked with renowned clients like Gordon's, Cancer Research UK, LEGO, Netflix, and Budweiser, showcasing his ability to deliver creative solutions for high-profile brands.

In parallel with his agency work, Simone, alongside his friend Alessandro Tartaglia, built a thriving community focused on Italian cuisine, amassing 2.4 million followers and 700 million organic video views, culminating in a significant investment for their venture Al.ta Cucina.

Simone's dedication to creativity, coupled with his entrepreneurial spirit, has propelled him to co-found Al.ta Cucina, where he now focuses on cultivating the world's largest community of Italian food enthusiasts, blending his love for food and creativity into a successful business endeavor.