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Simone Barilla
Head of Performance Marketing at BISON App 🦬
Professional Background
Simone Barilla is a distinguished professional in the field of digital marketing and performance marketing, currently serving as the Head of Performance Marketing at BISON App. With a wealth of experience spanning over a decade in various significant roles, Simone has demonstrated an exceptional ability to lead marketing strategies and drive business growth in diverse organizations. He has an extensive background in digital channels and performance marketing, previously excelling as the Head of Digital Channels and Performance Marketing at Börse Stuttgart, where he contributed to enhancing digital marketing strategies that align with business objectives.
Throughout his career, Simone has held several high-level positions with considerable responsibility. Before his tenure at Börse Stuttgart, he applied his extensive marketing knowledge as Chief Marketing Officer at several organizations including Brainwave Hub, iamsmart, and Locafox GmbH. These roles led him to devise and implement innovative marketing campaigns that not only enhanced brand visibility but also significantly improved customer engagement. He adeptly navigated the complexities of marketing in fast-paced environments, showcasing his talent in strategic planning, team leadership, and performance optimization.
Additionally, Simone's professional journey includes consulting on digital marketing strategies as a Digital Marketing Consultant at Pharus Sigma, where he utilized his expertise to guide various clients in optimizing their marketing efforts.
Education and Achievements
Simone Barilla pursued a Bachelor's degree in Politics - Economics at the prestigious Università degli Studi di Genova, a foundation that has equipped him with critical analytical skills and knowledge essential for understanding market dynamics and consumer behavior. This academic background complements his extensive professional experience in digital marketing, positioning him as a well-rounded expert in his field.
The combination of Simone’s education and his diverse career history has provided him with a unique perspective on the intersection between politics, economics, and marketing. His insights have been invaluable in driving effective marketing strategies that resonate with target audiences, thereby establishing strong brand identities in competitive markets.
Career Advancement
Simone's career trajectory is characterized by continuous growth and adaptability. Starting with positions such as Junior Online Marketing Manager at Claudia Wünsch communication and Online Marketing Manager roles at Team Europe Management GmbH and Rocket Internet GmbH, he quickly ascended through the ranks. His ability to consistently deliver results laid the groundwork for his later roles as Senior Marketing Manager at OUTFITTERY and subsequently as Group Chief Marketing Officer at Knip AG.
Simone's leadership was crucial during his time as Country Manager for International Business Development in Italy at Affinitas GmbH - eDarling, where he successfully expanded the brand’s reach in the Italian market. Furthermore, his role as Italian Content Manager at 12like saw him directly involved in developing localized content strategies that engaged Italian consumers effectively. His proficiency in navigating digital landscapes and fostering relationships defines his professional ethos.
As he took on more responsibilities, such as being a Full-Time Dad at Family, Simone managed to balance personal commitments with his professional career, highlighting his versatility and dedication. His multifaceted experience across various facets of marketing and business development has undeniably contributed to his comprehensive skill set.
Notable Skills and Specializations
Simone Barilla excels in various areas within digital marketing. His key skills include:
- Performance Marketing: Developing and implementing data-driven strategies to optimize marketing campaigns for exceptional performance.
- Digital Strategy Development: Crafting innovative digital frameworks to boost brand presence and enhance user engagement on multiple platforms.
- Team Leadership: Leading diverse teams and fostering an environment of collaboration, creativity, and growth.
- Market Analysis: Conducting thorough market research to inform strategic decisions and identify new opportunities.
- Stakeholder Engagement: Building and maintaining strong relationships with stakeholders to ensure alignment between marketing initiatives and business objectives.
Industry Impact
Throughout his impressive career, Simone has significantly impacted the digital marketing landscape, showcasing a deep understanding of market trends and consumer insights. His strategic approach to marketing, coupled with a strong analytical mindset, has allowed him to contribute meaningfully to the organizations he has served.
As a thought leader in performance marketing, Simone continues to inspire fellow marketing professionals. His work at BISON App is poised to further showcase his innovative thinking and strategic expertise, allowing him to play a critical role in the organization's growth story.
tags':['Performance Marketing','Digital Marketing','Marketing Strategy','Economics Education','Marketing Consultant','Chief Marketing Officer','Digital Channels','Business Development','Marketing Management','Content Strategy','International Business Development'],'questions':['How did Simone Barilla develop his expertise in performance marketing?','What strategies has Simone Barilla implemented as the Head of Performance Marketing at BISON App?','How did Simone Barilla navigate his career transitions into roles at Börse Stuttgart and Brainwave Hub?','In what ways did Simone Barilla’s education in Politics - Economics influence his marketing strategies?','What innovative approaches has Simone Barilla brought to digital marketing during his tenure at various organizations?']} _PERSONAL_DATA를 이해했습니다_continuation: {
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