Simon Fraser University

Managing Partner at Elettra Communications

As one of the two partners in Elettra Communications, Simone is responsible for delivering exceptional public relations solutions to a diverse group of clients and for ensuring the profitable operations of the company.

Elettra Communications

Managing Partner

Simone was responsible for directing the Public Relations accounts of top tier brands including Starbucks Canada, Warner Bros. Pictures, Harry Rosen, and Rogers. She provided communications counsel in media relations, internal communications, promotions, community relations, and events. She was responsible for leading issues and crisis management support on key accounts. Led account teams and mentored junior team members.

Grey Canada

Account Director

Simone developed communications plans for a variety of clients including Starbucks Canada, Harry Rosen, and Rogers, and led teams implementing plans. Provided issues and crisis management counsel. Planned major public events.

Account Manager

Responsible for executing all aspects public relations plans, including events, media relations, promotions, and community relations. Led team on Warner Bros. Pictures account, and provided proactive and reactive media relations support to Starbucks Canada, Harry Rosen, and several other clients. Mentored and directed PR interns.

Account Executive

Provided account coordination support for a variety of PR clients, including Warner Bros. and Starbucks Canada. Wrote compelling media materials and successfully generated coverage. Managed Grey PR's intern team and was responsible for the department's media monitoring services.

Account Coordinator

Administrative, accounts payable, and research support for a team of Media Planners and Buyers.

Simone Abt