Simon Theakston

Simon Theakston is an Ad-tech specialist and Data Tech leader with over a decade of experience in guiding brands in developing and executing data strategies to drive business objectives and KPIs. With a profound grasp of multi-channel digital marketing from various perspectives like marketer, publisher, platform, and agency roles, Simon adeptly strategizes, communicates effectively, and delivers favorable ROI for diverse clients. He currently serves as the Co-Founder of SilverBullet Data Services, where he is at the forefront of revolutionizing the DataTech Services sector, offering much-needed clarity and insights to an industry abundant in data but lacking in actionable information.

Simon pursued his education by studying Ba Hons French at Dr Challoner's Grammar School and furthering his studies with a Bachelor of Arts (B.A.) in French from the University of Liverpool.

In terms of organizations, Simon has held key positions such as Co-Founder and Director at Silverbullet, Senior Solutions Engineer at BlueKai - Oracle Marketing Cloud within Oracle Marketing Cloud, Head of Digital Operations at iProspect, Technical Director specializing in Technology Platforms & Digital Operations at iProspect, CEO and Co-Founder at Short Stack Gaming, Head of Affiliates at Virtue Fusion, Technical Account Manager at Premier Affiliate Network, Traffic/Technology Specialist at i-level, and Digital Technician at Sweet and Maxwell.