Simon Sinek

Simon Sinek is a prominent author, speaker, and the founder of The Curve, a nonprofit organization dedicated to promoting justice with dignity, equity, and fairness. He is also the founder of The Optimism Company, which focuses on inspiring individuals and organizations to create a better working world. Sinek is widely recognized for his influential TED Talk on the concept of "WHY," which has garnered over 60 million views, making it one of the most viewed talks on the platform.12

Background and Career

• Education and Early Work: Sinek is trained as an ethnographer, which informs his understanding of leadership and organizational culture. He has studied how successful leaders and organizations think and communicate.1

• Books: He is a bestselling author known for several influential works, including:

  • Start With Why
  • Leaders Eat Last
  • Together Is Better
  • Find Your Why
  • The Infinite Game

These books explore themes of leadership, purpose, and the importance of inspiring others.12

The Curve

Founded in September 2021, The Curve aims to ensure that justice is administered fairly and equitably. This organization operates as a 501(c)(3) nonprofit, focusing on systemic change to enhance social justice.13

Current Initiatives

In addition to his work with The Curve, Sinek hosts the A Bit of Optimism podcast, where he discusses various topics related to leadership and personal growth with inspiring guests.1 His ongoing mission is to foster environments where individuals feel inspired and fulfilled in their daily lives.2

Sinek's work continues to resonate across various industries as he advocates for a more optimistic and equitable world.