Simon Rutherford

Simon Rutherford is the CEO and Partner of Slingshot Media Ventures, an independent media agency he founded in 2009.23 He is an experienced and highly regarded media strategist in Australia, known for his innovative thinking and expertise in developing creative strategies driven by consumer and data insights.3

Rutherford has over 30 years of experience in the communications industry, starting his career at George Patterson's before moving to Media Decisions and The Media Palace.3 He became the Managing Director of Bellamy Hayden at age 32 before establishing Slingshot Media.3

Throughout his career, Rutherford has worked with major brands such as KFC, Pizza Hut, Westfield, Sony, Sanitarium, and Lion Nathan.1 He has also been instrumental in leveraging large multi-year sponsorships, including cricket, V8 Supercars, and Big Brother.1

Under Rutherford's leadership, Slingshot Media has achieved significant success:

1. The agency was named one of the Best Places to Work in Australia for three consecutive years.2
2. It has grown from three people to a full-service, strategy-led agency specializing in "Home Enhancement Products".3
3. Slingshot has received recognition for its work, including nominations for various industry awards.3

Rutherford is known for his calm demeanor, humble attitude, and passion for fostering a positive work culture for his employees, whom he calls "Slingers".3 He is also an advocate for transparency in the Australian media industry, believing that honesty is crucial for building trust and successful relationships.3