Simon Roberts is a business anthropologist, author, and founder of Ideas Bazaar. With his unique perspective, Simon has pioneered anthropology in business, using ethnography to analyze corporate research, design, and innovation. At Intel, Simon led a human-centered R&D team after establishing Ideas Bazaar, the UK's first ethnographic research firm. Simon is also the EPIC Board President and has spoken and written about ethnography, business anthropology, innovation, and aging. His views have been covered by numerous publications such as the FT, WSJ, Bloomberg, Quartz, and the BBC. Further, Simon co-founded Stripe Partners, focusing on anthropology and strategy in 2013. Simon’s upcoming book titled "The Power of Not Thinking: How Our Bodies Learn and Why We Should Trust Them," is set to be published by Bonnier in 2020.